Synthetic media is a new technology trend that is deploying in 2023. But what exactly is synthetic media and how does it differ from deepfakes?
Synthetic media are images, video, or audio artificially generated by a computer. They appear extremely realistic and are difficult to distinguish from original media. It is a technology that uses artificial intelligence to create synthetic content that looks authentic.
Used to refer generally to the artificial manipulation and production of data and media files by automated means. Specifically, using artificial intelligence algorithms, almost always with the purpose of deceiving people or changing the original meaning of the content.
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The difference between deepfake and synthetic media
Unlike deepfakes, which are partially synthetic and insert elements into existing content, fully synthetic media can be created out of thin air.
2022 saw the emergence of text-to-image software such as DALL-E 2 that do exactly that.
The models that power these software are based on machine learning and vast artificial neural networks that mimic the brain’s natural neural networks and their ability to learn and recognize patterns. The models are trained to recognize millions of paired images and their textual descriptions.
Examples of synthetic media
One example of synthetic media that has generated a large reaction in the public eye is the computer-generated image of a giraffe, which fooled many online users into believing it was real.
“Baby Yoda” or “Deep Nostalgia” videos have also been making the rounds on the Web, showing deceased people appearing to come back to life through the use of synthetic media. Nina Schick, a leader and author in the field of generative AI, estimated that within four years about 90 percent of all online content could be synthetic media.
Synthetic media: the new phenomenon undermining our trust in online information
The spread of synthetic media is creating a new phenomenon: total distrust of what we see and read online. It is now increasingly difficult to distinguish truth from fiction, and this is leading to an increased demand for tools that protect truth and ensure the integrity of content.
The digital world faces a new challenge, which will require the creation of new solutions to ensure the truthfulness of online content.
Protecting the integrity of content with an app
The increasing volatility and fallacy of information found online, therefore, dictates that we must have useful tools available for instant crystallization that can substantiate the authenticity and origin of the content.
Giving this possibility in an accessible way is the mission of TrueScreen, which allows us to capture photos, videos, audios, screenshots, in an armored environment inside our smartphones guaranteeing not only authenticity but also immodifiability of the content thanks to real-time certification with legal value.
TrueScreen brings together the best technologies and practices in cybersecurity and puts them in the hands of even those without expertise in the field, allowing them to protect any content acquired with a mobile device (photos, videos, screenshots, audio, chats, documents).
The digital world faces a new challenge, which will require the creation of new solutions to ensure the veracity of online content.
This innovative acquisition method makes it possible to obtain, collect, and store intact, authentic, and unalterable content in a simple and intuitive way with an app available on iOS and Android systems: each user thus has the ability to collect certified digital evidence and quickly share it if necessary.
In fact, these files are often useful in a variety of areas to substantiate facts or events, even in court. Therefore, TrueScreen makes them indisputable evidence with extreme probative value by applying a digital seal and time stamp.